About Us
At emagineer, we aim to unlock the full creative potential of every LEGO® brick on Earth — connecting the physical and digital worlds through patented AI, so no builder or brick gets left behind.
Join the DiscordBecome a Pioneer
emagineer is live and evolving. The core features are out now and free to use — and we’re shipping new ones constantly, with our founding community helping decide what’s next. It’s not perfect yet, and that’s the point: join early, tell us what you think, and help build the LEGO® companion app you’ve always wanted.
The Vision
A LEGO® world like never before. Our long-term North Star is bold, but simple: snap a photo of anything in the real world, get step-by-step instructions to build it with your own bricks, and bring that build into the emagineer world to explore, play and share your creations with others.
We’re making this happen by creating the world’s largest open-source LEGO® AI training project. Every scan, every build and every creation contributed by the community helps make the AI smarter. You don’t just use emagineer — you help shape it.
The Big Idea
It started like many great LEGO® moments — around a kitchen table. While building birthday LEGO® for their son, emagineer co-founders Bee and Keira Czarnota imagined a future where every LEGO® fan could build anything using just the sets they already own. That idea grew into a vision for an AI-powered LEGO® experience that connects physical building with digital creativity.
The LEGO® Group loved it.
Keira & Bee Czarnota
What we’re building
We’re creating the world’s first AI Master Builder — a system that recognises your real-world LEGO® collection and helps you build whatever you can imagine. emagineer’s technology is patented and debuted at LEGO® World Copenhagen.
What people are saying
Why join now?
We’re not spending millions on ads. We’re growing emagineer the same way great movements grow — through the fans, creators and builders who believe in the mission. That’s why we’ve launched the Pioneer Pack: a limited-time, lifetime-access offer available only at emagineer.world. It includes:
- Reserved username
- Monetisation tools
- Bonus entries into our $12,000 LEGO® experience competition
- Founding member status
Once it’s gone, it’s gone. If you love LEGO®, you belong in emagineer — this isn’t just the future of LEGO® play, it’s the start of something bigger. Let’s build your world.
Become a PioneerDownload the appJoin the Discord
Disclaimer: emagineer is not an official LEGO® product and is not affiliated with, endorsed by, or sponsored by the LEGO Group. LEGO® is a trademark of the LEGO Group of companies, which does not sponsor, authorize, or endorse this site.